
We make private equity investments into Finnish SMEs. AI/Technology-driven value creation with a true partnership approach
About Morgon
We Are a Private Equity Company Investing in Finnish SMEs.
Why?
We believe SMEs deserve equal access to high-quality financial solutions—regardless of their size. This is important to us, because it's fair, it's needed, and it aligns with our values. We are in the business of unlocking human and business potential where others don't look.
How?
Unlike many others, we take a modern, deeply hands-on, and full-stack approach to private equity. We will be introducing efficiency and scalability through Technology and AI. Secondly, we will be bringing human-centered capital by prioritizing culture, leadership, and purpose. Our ultimate goal is to create a true partnership, which is empathetic, not extractive.
What?
Full private equity services to underserved SMEs in Finland. These businesses fall between the cracks—too large for business angels, too mature for VCs—but they hold immense long-term value. Morgon supports the evolution of leadership and culture, and brings digital inspiration, growth capital, and value creation across operations, compliance, and sustainability.

Our Team
Meet the partners driving our vision forward

Mikael Lönnroth
AI & Digitalisation Partner
A digitalization and AI enthusiast, Mikael is a seasoned private equity professional with a strong track record across multiple industries. He has been instrumental in supporting companies' growth journeys through digital transformation and sustainable strategies.
Mobile: +358 45 120 0011
Email: mikael.lonnroth@morgon.pe
People & Culture Partner
(to be announced)
With a strong background at the intersection of organizational psychology and private equity, our People & Culture Partner brings deep expertise in leadership, mental well-being, and team dynamics to create value across various sectors.
Lasse Mäkelä
Finance & Scaling Partner
Fintech entrepreneur and strategic finance expert with 25+ years of experience, Lasse founded and scaled Invesdor, helping over 170 SMEs raise more than €500M. He brings hands-on execution, financial storytelling, and scaling structures.
Investment Strategy
We focus on companies with strong growth potential and sustainable business models.
Target Companies
SME businesses with EUR 5-20M revenue, positive EBITDA, established market position, and great growth potential.
Investment Focus
Purpose-driven companies operating out of Finland— in sustainably growing, fragmented markets with consolidation opportunities.
Value Creation
Full-stack operational excellence, with special focus on AI/digitalization and creating engaging cultures for growth.
Looking for growth?
If you're a business owner seeking a strategic partner to accelerate your growth journey, we'd love to hear from you.
News
Explore our latest news and insights from the investment world
Connect With Us
Whether you're a potential investor or a company seeking growth capital, we'd love to hear from you.
Live Meetings
Helsinki
Kansakoulukatu 3
Turku
Kaartotie 7